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An experiential, social network-based approach to direct marketing

Adrian Palmer, Nicole Koenig-Lewis

Direct Marketing: An International Journal, Volume: 3, Issue: 3, Pages: 162 - 176

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis

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Published in: Direct Marketing: An International Journal
ISSN: 1750-5933
Published: 2009
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College: School of Management
Issue: 3
Start Page: 162
End Page: 176