No Cover Image

Journal article 562 views

An experiential, social network-based approach to direct marketing

Adrian Palmer, Nicole Koenig-Lewis

Direct Marketing: An International Journal, Volume: 3, Issue: 3, Pages: 162 - 176

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis

Full text not available from this repository: check for access using links below.

Published in: Direct Marketing: An International Journal
ISSN: 1750-5933
Published: 2009
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa6346
Tags: Add Tag
No Tags, Be the first to tag this record!
College: School of Management
Issue: 3
Start Page: 162
End Page: 176