Journal article 633 views
The effects of residents’ social identity and involvement on their advocacy of incoming tourism
Adrian Palmer,
Nicole Koenig-Lewis
Tourism Management, Volume: 36, Pages: 142 - 151
Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis
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DOI (Published version): 10.1016/j.tourman.2013.02.019,
Abstract
A long stream of literature has identified cognitive, affective and evaluative dimensions of social identity. Previous studies have examined identity self-congruence of incoming tourists. However, the application of identity theory to the study of host communities’ support of incoming tourism has be...
| Published in: | Tourism Management |
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| Published: |
2013
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14176 |
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| Abstract: |
A long stream of literature has identified cognitive, affective and evaluative dimensions of social identity. Previous studies have examined identity self-congruence of incoming tourists. However, the application of identity theory to the study of host communities’ support of incoming tourism has been under-researched. This paper seeks to make a contribution by closing this gap by investigating residents’ identity and its association with their propensity to become advocates for inward tourism. A largely quantitative survey methodology used a sample of 307 Welsh residents to record items measuring their identity, involvement with tourism activities and their tourism advocacy behaviours. Affective components of identity had no significant effect on advocacy, but significant direct effects of cognitive components were found and also indirect effects mediated by involvement with tourists. It is concluded that advertising images presented by many tourism destination marketing organisations are incongruent with residents’ identity. Cognitive identity results in stronger advocacy behaviours, and can be encouraged by greater involvement of residents with tourism activities. |
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| Keywords: |
social identity; inward tourism; residents; advocacy |
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
142 |
| End Page: |
151 |