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Primary and secondary effects of emotions on behavioural intention of theatre clients

Adrian Palmer, Nicole Koenig-Lewis

Journal of Marketing Management, Volume: 26, Issue: 13-14, Pages: 1201 - 1217

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis

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Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2010
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URI: https://cronfa.swan.ac.uk/Record/cronfa6981
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College: School of Management
Issue: 13-14
Start Page: 1201
End Page: 1217