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The effects of residents’ social identity and involvement on their advocacy of incoming tourism

Adrian Palmer, Nicole Koenig-Lewis

Tourism Management, Volume: 36, Pages: 142 - 151

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis

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DOI (Published version): 10.1016/j.tourman.2013.02.019,

Abstract

A long stream of literature has identified cognitive, affective and evaluative dimensions of social identity. Previous studies have examined identity self-congruence of incoming tourists. However, the application of identity theory to the study of host communities’ support of incoming tourism has be...

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Published in: Tourism Management
Published: 2013
URI: https://cronfa.swan.ac.uk/Record/cronfa14176
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first_indexed 2013-07-23T12:11:53Z
last_indexed 2018-02-09T04:45:24Z
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spelling 2011-10-01T00:00:00.0000000 v2 14176 2013-02-03 The effects of residents’ social identity and involvement on their advocacy of incoming tourism e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 5a1ffd469a79856345f8bf07743bed24 Nicole Koenig-Lewis Nicole Koenig-Lewis true false 2013-02-03 A long stream of literature has identified cognitive, affective and evaluative dimensions of social identity. Previous studies have examined identity self-congruence of incoming tourists. However, the application of identity theory to the study of host communities’ support of incoming tourism has been under-researched. This paper seeks to make a contribution by closing this gap by investigating residents’ identity and its association with their propensity to become advocates for inward tourism. A largely quantitative survey methodology used a sample of 307 Welsh residents to record items measuring their identity, involvement with tourism activities and their tourism advocacy behaviours. Affective components of identity had no significant effect on advocacy, but significant direct effects of cognitive components were found and also indirect effects mediated by involvement with tourists. It is concluded that advertising images presented by many tourism destination marketing organisations are incongruent with residents’ identity. Cognitive identity results in stronger advocacy behaviours, and can be encouraged by greater involvement of residents with tourism activities. Journal Article Tourism Management 36 142 151 social identity; inward tourism; residents; advocacy 31 12 2013 2013-12-31 10.1016/j.tourman.2013.02.019, COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2013-02-03T22:32:46.6249045 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1 Nicole Koenig-Lewis 2
title The effects of residents’ social identity and involvement on their advocacy of incoming tourism
spellingShingle The effects of residents’ social identity and involvement on their advocacy of incoming tourism
Adrian Palmer
Nicole Koenig-Lewis
title_short The effects of residents’ social identity and involvement on their advocacy of incoming tourism
title_full The effects of residents’ social identity and involvement on their advocacy of incoming tourism
title_fullStr The effects of residents’ social identity and involvement on their advocacy of incoming tourism
title_full_unstemmed The effects of residents’ social identity and involvement on their advocacy of incoming tourism
title_sort The effects of residents’ social identity and involvement on their advocacy of incoming tourism
author_id_str_mv e508405c78d7aa3b6f7c3ab41a557536
5a1ffd469a79856345f8bf07743bed24
author_id_fullname_str_mv e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer
5a1ffd469a79856345f8bf07743bed24_***_Nicole Koenig-Lewis
author Adrian Palmer
Nicole Koenig-Lewis
author2 Adrian Palmer
Nicole Koenig-Lewis
format Journal article
container_title Tourism Management
container_volume 36
container_start_page 142
publishDate 2013
institution Swansea University
doi_str_mv 10.1016/j.tourman.2013.02.019,
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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description A long stream of literature has identified cognitive, affective and evaluative dimensions of social identity. Previous studies have examined identity self-congruence of incoming tourists. However, the application of identity theory to the study of host communities’ support of incoming tourism has been under-researched. This paper seeks to make a contribution by closing this gap by investigating residents’ identity and its association with their propensity to become advocates for inward tourism. A largely quantitative survey methodology used a sample of 307 Welsh residents to record items measuring their identity, involvement with tourism activities and their tourism advocacy behaviours. Affective components of identity had no significant effect on advocacy, but significant direct effects of cognitive components were found and also indirect effects mediated by involvement with tourists. It is concluded that advertising images presented by many tourism destination marketing organisations are incongruent with residents’ identity. Cognitive identity results in stronger advocacy behaviours, and can be encouraged by greater involvement of residents with tourism activities.
published_date 2013-12-31T03:16:14Z
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