Journal article 504 views
An extended, community focused, experiential framework for relationship marketing
Adrian Palmer,
Nicole Koenig-Lewis
Journal of Customer Behaviour, Pages: 85 - 96
Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis
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DOI (Published version): 10.1362/147539209X414407
Abstract
An extended, community focused, experiential framework for relationship marketing
| Published in: | Journal of Customer Behaviour |
|---|---|
| Published: |
Westburn
2009
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| Online Access: |
http://www.ingentaconnect.com/content/westburn/jcb/2009/00000008/00000001/art00006 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa5251 |
| Tags: |
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| Item Description: |
<p>Palmer, A. and Koenig-Lewis, N.</p> |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
85 |
| End Page: |
96 |