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An experiential, social network-based approach to direct marketing

Adrian Palmer, Nicole Koenig-Lewis

Direct Marketing: An International Journal, Volume: 3, Issue: 3, Pages: 162 - 176

Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis

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DOI (Published version): 10.1108/17505930910985116

Published in: Direct Marketing: An International Journal
ISSN: 1750-5933
Published: 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa6346
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first_indexed 2013-07-23T11:54:32Z
last_indexed 2018-02-09T04:33:02Z
id cronfa6346
recordtype SURis
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spelling 2011-10-01T00:00:00.0000000 v2 6346 2011-10-01 An experiential, social network-based approach to direct marketing e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 5a1ffd469a79856345f8bf07743bed24 Nicole Koenig-Lewis Nicole Koenig-Lewis true false 2011-10-01 Journal Article Direct Marketing: An International Journal 3 3 162 176 1750-5933 31 12 2009 2009-12-31 10.1108/17505930910985116 COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2011-10-01T00:00:00.0000000 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1 Nicole Koenig-Lewis 2
title An experiential, social network-based approach to direct marketing
spellingShingle An experiential, social network-based approach to direct marketing
Adrian Palmer
Nicole Koenig-Lewis
title_short An experiential, social network-based approach to direct marketing
title_full An experiential, social network-based approach to direct marketing
title_fullStr An experiential, social network-based approach to direct marketing
title_full_unstemmed An experiential, social network-based approach to direct marketing
title_sort An experiential, social network-based approach to direct marketing
author_id_str_mv e508405c78d7aa3b6f7c3ab41a557536
5a1ffd469a79856345f8bf07743bed24
author_id_fullname_str_mv e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer
5a1ffd469a79856345f8bf07743bed24_***_Nicole Koenig-Lewis
author Adrian Palmer
Nicole Koenig-Lewis
author2 Adrian Palmer
Nicole Koenig-Lewis
format Journal article
container_title Direct Marketing: An International Journal
container_volume 3
container_issue 3
container_start_page 162
publishDate 2009
institution Swansea University
issn 1750-5933
doi_str_mv 10.1108/17505930910985116
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2009-12-31T03:07:48Z
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