Journal article 796 views
An experiential, social network-based approach to direct marketing
Adrian Palmer,
Nicole Koenig-Lewis
Direct Marketing: An International Journal, Volume: 3, Issue: 3, Pages: 162 - 176
Swansea University Authors: Adrian Palmer, Nicole Koenig-Lewis
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DOI (Published version): 10.1108/17505930910985116
Abstract
An experiential, social network-based approach to direct marketing
| Published in: | Direct Marketing: An International Journal |
|---|---|
| ISSN: | 1750-5933 |
| Published: |
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa6346 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
162 |
| End Page: |
176 |