Journal article 1219 views
Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics
Janine Dermody,
Stuart Hamner-Lloyd,
Nicole Koenig-Lewis,
Anita Zhao 
Journal of Marketing Management, Volume: 30, Issue: 9/10, Pages: 974 - 1005
Swansea University Authors:
Nicole Koenig-Lewis, Anita Zhao
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DOI (Published version): 10.1080/0267257X.2014.933866
Abstract
Young British Partisans’ and Non-Voters’ Processing of Attack Election Advertising and the Implications for Marketing Politics
| Published in: | Journal of Marketing Management |
|---|---|
| Published: |
2014
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa18542 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
9/10 |
| Start Page: |
974 |
| End Page: |
1005 |