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Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective

Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis, Anita Zhao Orcid Logo

Journal of Political Marketing, Volume: 15, Issue: 4, Pages: 333 - 361

Swansea University Authors: Nicole Koenig-Lewis, Anita Zhao Orcid Logo

Abstract

This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 20...

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Published in: Journal of Political Marketing
ISSN: 1537-7865
Published: Taylor & Francis online 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa18746
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first_indexed 2014-10-18T01:30:02Z
last_indexed 2020-05-18T18:29:12Z
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spelling 2020-05-18T16:09:32.9245324 v2 18746 2014-10-17 Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective 5a1ffd469a79856345f8bf07743bed24 Nicole Koenig-Lewis Nicole Koenig-Lewis true false ea60dfdee64a02b6d5536c75f2575a00 0000-0003-2957-8300 Anita Zhao Anita Zhao true false 2014-10-17 This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 2005 british general election. Empirical findings are reported and a number of marketing implications are discussed. Journal Article Journal of Political Marketing 15 4 333 361 Taylor & Francis online 1537-7865 British elections, motivated reasoning, negative attack advertising, partisanship, tri-party attitudes, youth electoral engagement 31 12 2016 2016-12-31 10.1080/15377857.2014.959687 http://www.tandfonline.com/doi/full/10.1080/15377857.2014.959687 COLLEGE NANME COLLEGE CODE Swansea University 2020-05-18T16:09:32.9245324 2014-10-17T10:53:38.3920442 School of Management Marketing and Strategy Janine Dermody 1 Stuart Hanmer-Lloyd 2 Nicole Koenig-Lewis 3 Anita Zhao 0000-0003-2957-8300 4 0018746-21112017153815.pdf WPLM-2013-0005R1PartisanshipArticleRevised_final_.pdf 2017-11-21T15:38:15.5100000 Output 459615 application/pdf Accepted Manuscript true 2017-11-21T00:00:00.0000000 true eng
title Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
spellingShingle Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
Nicole Koenig-Lewis
Anita Zhao
title_short Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
title_full Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
title_fullStr Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
title_full_unstemmed Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
title_sort Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective
author_id_str_mv 5a1ffd469a79856345f8bf07743bed24
ea60dfdee64a02b6d5536c75f2575a00
author_id_fullname_str_mv 5a1ffd469a79856345f8bf07743bed24_***_Nicole Koenig-Lewis
ea60dfdee64a02b6d5536c75f2575a00_***_Anita Zhao
author Nicole Koenig-Lewis
Anita Zhao
author2 Janine Dermody
Stuart Hanmer-Lloyd
Nicole Koenig-Lewis
Anita Zhao
format Journal article
container_title Journal of Political Marketing
container_volume 15
container_issue 4
container_start_page 333
publishDate 2016
institution Swansea University
issn 1537-7865
doi_str_mv 10.1080/15377857.2014.959687
publisher Taylor & Francis online
college_str School of Management
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hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Marketing and Strategy{{{_:::_}}}School of Management{{{_:::_}}}Marketing and Strategy
url http://www.tandfonline.com/doi/full/10.1080/15377857.2014.959687
document_store_str 1
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description This research paper is co-authored with Drs. Dermody, J., Hanmer-Lloyd, S. and Koenig-Lewis, N. It is accepted for publication by Journal of Political Marketing (forthcoming). The paper investigates partisan attitudes towards image and issue attack advertising from a trip-party perspective on the 2005 british general election. Empirical findings are reported and a number of marketing implications are discussed.
published_date 2016-12-31T03:28:52Z
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score 10.87845