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Tight coupling between positive and reversed priming in the masked prime paradigm.

Frederic Boy Orcid Logo, Petroc Sumner

Journal of Experimental Psychology: Human Perception and Performance, Volume: 36, Issue: 4, Pages: 892 - 905

Swansea University Author: Frederic Boy Orcid Logo

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DOI (Published version): 10.1037/a0017173

Abstract

When associations between certain visual stimuli and particular actions are learned, those stimuli become capable of automatically and unconsciously activating their associated action plans. Such sensorimotor priming is assumed to be fundamental for efficient responses, and can be reliably measured...

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Published in: Journal of Experimental Psychology: Human Perception and Performance
ISSN: 1939-1277 0096-1523
Published: 2010
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URI: https://cronfa.swan.ac.uk/Record/cronfa13376
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Abstract: When associations between certain visual stimuli and particular actions are learned, those stimuli become capable of automatically and unconsciously activating their associated action plans. Such sensorimotor priming is assumed to be fundamental for efficient responses, and can be reliably measured in masked prime studies even when the primes are not consciously perceived. However, when the delay between prime and target is increased, reversed priming effects are often found instead (the negative compatibility effect, NCE). The main accounts of the NCE assume that it too is a sensorimotor phenomenon, predicting that it should occur only when the initial positive priming phase also occurs. Alternatively, reversed priming may reflect a perceptual process entirely independent from positive motor priming (which is simply evident at a different temporal delay), in which case no dependency is expected between the NCE and positive priming. We tested these predictions while new sensorimotor associations were learned, and found a remarkable symmetry between positive and reversed priming during all such learning phases, supporting the idea that reversed priming is a sensorimotor process that automatically follows the positive priming phase.
College: Faculty of Medicine, Health and Life Sciences
Issue: 4
Start Page: 892
End Page: 905