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How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification

Matthew Wall Orcid Logo, L Sudulich

Electoral Studies, Volume: 30, Issue: 1, Pages: 91 - 101

Swansea University Author: Matthew Wall Orcid Logo

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Abstract

This article presents a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on wh...

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Published in: Electoral Studies
ISSN: 0261-3794
Published: 2011
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URI: https://cronfa.swan.ac.uk/Record/cronfa13635
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first_indexed 2013-07-23T12:10:37Z
last_indexed 2018-02-09T04:44:29Z
id cronfa13635
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spelling 2013-10-29T17:48:20.8317850 v2 13635 2012-12-12 How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification 22914658d586a5759d4d4b945ea140bd 0000-0001-8265-4910 Matthew Wall Matthew Wall true false 2012-12-12 APC This article presents a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on which candidates spent money and the overall diversification of candidates’ campaign expenditure as predictors of electoral success. We offer a replicable framework for the measurement of campaign diversification as well as for the evaluation of its effects on electoral performance. We examine how factors such as campaign expenditure and candidates’ incumbency status condition the effects of campaign diversification. It is shown that diversification is only related to electoral success when campaigns are well-financed. Journal Article Electoral Studies 30 1 91 101 0261-3794 Spending diversification; Campaign effectiveness; Disaggregated electoral spending returns 1 3 2011 2011-03-01 10.1016/j.electstud.2010.09.007 http://www.sciencedirect.com/science/article/pii/S026137941000096X COLLEGE NANME Politics, Philosophy and International Relations COLLEGE CODE APC Swansea University 2013-10-29T17:48:20.8317850 2012-12-12T11:59:24.9373149 College of Arts and Humanities Political and Cultural Studies Matthew Wall 0000-0001-8265-4910 1 L Sudulich 2
title How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
spellingShingle How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
Matthew Wall
title_short How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
title_full How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
title_fullStr How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
title_full_unstemmed How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
title_sort How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification
author_id_str_mv 22914658d586a5759d4d4b945ea140bd
author_id_fullname_str_mv 22914658d586a5759d4d4b945ea140bd_***_Matthew Wall
author Matthew Wall
author2 Matthew Wall
L Sudulich
format Journal article
container_title Electoral Studies
container_volume 30
container_issue 1
container_start_page 91
publishDate 2011
institution Swansea University
issn 0261-3794
doi_str_mv 10.1016/j.electstud.2010.09.007
college_str College of Arts and Humanities
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hierarchy_top_id collegeofartsandhumanities
hierarchy_top_title College of Arts and Humanities
hierarchy_parent_id collegeofartsandhumanities
hierarchy_parent_title College of Arts and Humanities
department_str Political and Cultural Studies{{{_:::_}}}College of Arts and Humanities{{{_:::_}}}Political and Cultural Studies
url http://www.sciencedirect.com/science/article/pii/S026137941000096X
document_store_str 0
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description This article presents a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on which candidates spent money and the overall diversification of candidates’ campaign expenditure as predictors of electoral success. We offer a replicable framework for the measurement of campaign diversification as well as for the evaluation of its effects on electoral performance. We examine how factors such as campaign expenditure and candidates’ incumbency status condition the effects of campaign diversification. It is shown that diversification is only related to electoral success when campaigns are well-financed.
published_date 2011-03-01T03:29:19Z
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