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Keeping Up with the Murphys? Candidate Cyber-campaigning in the 2007 Irish General Election / M. L Sudulich; M Wall

Parliamentary Affairs, Volume: 62, Issue: 3, Pages: 456 - 475

Swansea University Author: Wall, Matthew

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DOI (Published version): 10.1093/pa/gsp008

Abstract

This article addresses the factors that influenced candidates' likelihood of cyber-campaigning in the 2007 Irish General Election. It considers the roles of party affiliation and support as well as intra-party competition; candidates' monetary and political resources; and the marginality o...

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Published in: Parliamentary Affairs
ISSN: 0031-2290 1460-2482
Published: 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa13946
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Abstract: This article addresses the factors that influenced candidates' likelihood of cyber-campaigning in the 2007 Irish General Election. It considers the roles of party affiliation and support as well as intra-party competition; candidates' monetary and political resources; and the marginality of the electoral race. The article also provides the first empirical test to date of whether candidates' decisions to cyber-campaign are influenced by the behaviour of their direct political opponents. Monetary resources, party affiliation and the behaviour of opponents are found to have statistically significant effects on the probability of a candidate conducting a cyber-campaign.
College: College of Arts and Humanities
Issue: 3
Start Page: 456
End Page: 475