Journal article 474 views
Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
N. J Payne,
C Campbell,
A. S Bal,
N Piercy,
Niall Piercy
Journal of Marketing Education, Volume: 33, Issue: 2
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1177/0273475311410853
Abstract
Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
| Published in: | Journal of Marketing Education |
|---|---|
| ISSN: | 0273-4753 1552-6550 |
| Published: |
2011
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14718 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| End Page: |
216 |