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Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition

N. J Payne, C Campbell, A. S Bal, N Piercy, Niall Piercy

Journal of Marketing Education, Volume: 33, Issue: 2

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1177/0273475311410853

Published in: Journal of Marketing Education
ISSN: 0273-4753 1552-6550
Published: 2011
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URI: https://cronfa.swan.ac.uk/Record/cronfa14718
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first_indexed 2013-07-23T12:12:48Z
last_indexed 2018-02-09T04:46:17Z
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spelling 2013-04-24T13:07:19.9801575 v2 14718 2013-04-24 Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Marketing Education 33 2 216 0273-4753 1552-6550 31 12 2011 2011-12-31 10.1177/0273475311410853 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T13:07:19.9801575 2013-04-24T13:00:59.7917307 Faculty of Humanities and Social Sciences School of Management - Business Management N. J Payne 1 C Campbell 2 A. S Bal 3 N Piercy 4 Niall Piercy 5
title Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
spellingShingle Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
Niall Piercy
title_short Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
title_full Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
title_fullStr Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
title_full_unstemmed Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
title_sort Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 N. J Payne
C Campbell
A. S Bal
N Piercy
Niall Piercy
format Journal article
container_title Journal of Marketing Education
container_volume 33
container_issue 2
publishDate 2011
institution Swansea University
issn 0273-4753
1552-6550
doi_str_mv 10.1177/0273475311410853
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2011-12-31T03:16:51Z
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