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Western popular music consumption by highly involved Chinese music fans

Antje Cockrill, Yang Liu

Journal of Retailing and Consumer Services, Volume: 20, Issue: 3

Swansea University Author: Antje Cockrill

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DOI (Published version): 10.1016/j.jretconser.2013.01.008

Abstract

This paper looks at the development of Western popular music consumption in China, with particular focus on highly involved Chinese consumers. An exploratory research design was used, namely semi-structured online interviews. The consumption of Western popular music in China cannot be separated from...

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Published in: Journal of Retailing and Consumer Services
Published: 2013
Online Access: http://www.sciencedirect.com/science/article/pii/S096969891300009X#
URI: https://cronfa.swan.ac.uk/Record/cronfa15223
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first_indexed 2013-07-23T12:14:04Z
last_indexed 2018-02-09T04:47:01Z
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spelling 2013-08-15T13:16:35.2001025 v2 15223 2013-07-18 Western popular music consumption by highly involved Chinese music fans 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2013-07-18 BBU This paper looks at the development of Western popular music consumption in China, with particular focus on highly involved Chinese consumers. An exploratory research design was used, namely semi-structured online interviews. The consumption of Western popular music in China cannot be separated from the changing political and social environment. In the late 1980s and early 1990s, an underground culture of ‘dakou’, cut tapes and CDs, developed in China. For many of our respondents this became a formative and significant influence in their lives. In subsequent decades, 'dakou' was replaced and supplemented by counterfeit tapes/CDs, and later still, by Internet downloads. All of these increased access to Western music. At the time of writing, both recorded and live music are still censored in China, and there was agreement amongst our respondents that the political restrictions on music have prevented China from developing a 'normal' music market, and created a market dominated by illegal downloading. Many of our respondents decided at some point to leave China to be able to express their lifestyle choices in a less restrictive envionment. Journal Article Journal of Retailing and Consumer Services 20 3 271 Music Consumption, Popular Music, China 31 12 2013 2013-12-31 10.1016/j.jretconser.2013.01.008 http://www.sciencedirect.com/science/article/pii/S096969891300009X# COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-08-15T13:16:35.2001025 2013-07-18T16:51:02.9922307 School of Management Marketing and Strategy Antje Cockrill 1 Yang Liu 2
title Western popular music consumption by highly involved Chinese music fans
spellingShingle Western popular music consumption by highly involved Chinese music fans
Antje Cockrill
title_short Western popular music consumption by highly involved Chinese music fans
title_full Western popular music consumption by highly involved Chinese music fans
title_fullStr Western popular music consumption by highly involved Chinese music fans
title_full_unstemmed Western popular music consumption by highly involved Chinese music fans
title_sort Western popular music consumption by highly involved Chinese music fans
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Antje Cockrill
Yang Liu
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publishDate 2013
institution Swansea University
doi_str_mv 10.1016/j.jretconser.2013.01.008
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hierarchy_top_title School of Management
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url http://www.sciencedirect.com/science/article/pii/S096969891300009X#
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description This paper looks at the development of Western popular music consumption in China, with particular focus on highly involved Chinese consumers. An exploratory research design was used, namely semi-structured online interviews. The consumption of Western popular music in China cannot be separated from the changing political and social environment. In the late 1980s and early 1990s, an underground culture of ‘dakou’, cut tapes and CDs, developed in China. For many of our respondents this became a formative and significant influence in their lives. In subsequent decades, 'dakou' was replaced and supplemented by counterfeit tapes/CDs, and later still, by Internet downloads. All of these increased access to Western music. At the time of writing, both recorded and live music are still censored in China, and there was agreement amongst our respondents that the political restrictions on music have prevented China from developing a 'normal' music market, and created a market dominated by illegal downloading. Many of our respondents decided at some point to leave China to be able to express their lifestyle choices in a less restrictive envionment.
published_date 2013-12-31T03:31:19Z
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