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The mediated innovation model: A framework for researching media influence in language change

Dave Sayers

Journal of Sociolinguistics, Volume: 18, Issue: 2, Pages: 185 - 212

Swansea University Author: Dave Sayers

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DOI (Published version): 10.1111/josl.12069

Abstract

Linguistic innovations that arise contemporaneously in highly distant locations, such as quotative 'be like', have been termed 'global linguistic variants'. This is not necessarily to suggest fully global usage, but to invoke more general themes of globalisation vis-à-vis space a...

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Published in: Journal of Sociolinguistics
ISSN: 1360-6441 1467-9841
Published: Wiley 2014
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URI: https://cronfa.swan.ac.uk/Record/cronfa15412
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Abstract: Linguistic innovations that arise contemporaneously in highly distant locations, such as quotative 'be like', have been termed 'global linguistic variants'. This is not necessarily to suggest fully global usage, but to invoke more general themes of globalisation vis-à-vis space and time. This research area has grown steadily in the last twenty years, and by asserting a role for mass media, researchers have departed intrepidly from sociolinguistic convention. Yet they have largely relied on quite conventional sociolinguistic methodologies, only inferring media influence post hoc. This methodological conservatism has been overcome recently, but uncertainty remains about the overall shape of the new epistemological landscape. In this paper I review existing research on global variants, and propose an epistemological model for researching media influence in language change: the mediated innovation model. I also analyse the way arguments are constructed in existing research, including the use of rhetorical devices to plug empirical gaps – a worthy sociolinguistic topic in its own right.
Item Description: Accompanied by some invited responses.
Keywords: Global linguistic variants, globalisation, mass media, quotatives, rhetorical devices, television
College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 185
End Page: 212