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The evolution of social media influence - A literature review and research agenda

Purva Grover, Arpan Kumar Kar, Yogesh Dwivedi Orcid Logo

International Journal of Information Management Data Insights, Volume: 2, Issue: 2, Start page: 100116

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Abstract

Every aspect of human activities has been influenced by social media, but how this influence is affecting individual decision making in different context had not been studied yet. This article tries to investigate social media influences at individual level with respect to different contexts such as...

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Published in: International Journal of Information Management Data Insights
ISSN: 2667-0968
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa61036
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Abstract: Every aspect of human activities has been influenced by social media, but how this influence is affecting individual decision making in different context had not been studied yet. This article tries to investigate social media influences at individual level with respect to different contexts such as organization, marketplace, and social environment. 132 articles had been selected for the review process. The findings have been presented using the lens of Theory, Context, Characteristics and Methodology. This article presents social media influence phenomenon within an individual. The article concludes by highlighting literature gaps and future research directions. This review makes the relevant contribution to the field of computer mediated communications.
Keywords: Social media; Technology influence; Social media marketing
College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 100116