Journal article 548 views 294 downloads
Social Media in Marketing: A Review and Analysis of the Existing Literature / Ali Abdallah Alalwan; Nripendra P. Rana; Yogesh K. Dwivedi; Raed Algharabat
Telematics and Informatics
Swansea University Author: Dwivedi, Yogesh
DOI (Published version): 10.1016/j.tele.2017.05.008
Abstract
Social Media in Marketing: A Review and Analysis of the Existing Literature
| Published in: | Telematics and Informatics |
|---|---|
| ISSN: | 07365853 |
| Published: |
2017
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa33941 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
School of Management |
|---|