Journal article 267 views 4 downloads
Social Media in Marketing: A Review and Analysis of the Existing Literature / Ali Abdallah Alalwan; Nripendra P. Rana; Yogesh K. Dwivedi; Raed Algharabat
Telematics and Informatics
Swansea University Author: Dwivedi, Yogesh
DOI (Published version): 10.1016/j.tele.2017.05.008
Abstract
Social Media in Marketing: A Review and Analysis of the Existing Literature
| Published in: | Telematics and Informatics |
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| ISSN: | 07365853 |
| Published: |
2017
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa33941 |
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| College: |
School of Management |
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