Journal article 2325 views 3049 downloads
Social media marketing: Comparative effect of advertisement sources
Mahmud Akhter Shareef,
Bhasker Mukerji,
Yogesh Dwivedi 
,
Nripendra Rana ,
Rubina Islam
,
Nripendra Rana ,
Rubina Islam
Journal of Retailing and Consumer Services
Swansea University Authors:
Yogesh Dwivedi , Nripendra Rana
-
PDF | Accepted Manuscript
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DOI (Published version): 10.1016/j.jretconser.2017.11.001
Abstract
Social media marketing: Comparative effect of advertisement sources
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2017
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa36570 |
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| College: |
Faculty of Humanities and Social Sciences |
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