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Social media marketing and advertising / Yogesh K. Dwivedi; Kawaljeet Kaur Kapoor; Hsin Chen

The Marketing Review, Volume: 15, Issue: 3, Pages: 289 - 309

Swansea University Author: Dwivedi, Yogesh

DOI (Published version): 10.1362/146934715X14441363377999

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa25067
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College: School of Management
Issue: 3
Start Page: 289
End Page: 309