Journal article 115 views 91 downloads
Social media marketing system: conceptualization, scale development and validation
Internet Research
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial License (CC-BY-NC)
Download (680.66KB)
DOI (Published version): 10.1108/intr-06-2021-0393
Abstract
Social media marketing system: conceptualization, scale development and validation
Published in: | Internet Research |
---|---|
ISSN: | 1066-2243 |
Published: |
Emerald
2022
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa60177 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
College: |
Faculty of Humanities and Social Sciences |
---|---|
Funders: |
This work is supported in part by Ministerio de Economía y Competitividad of Spain with the grant MINECO-17-ECO2016-76783-R. |