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Social media marketing system: conceptualization, scale development and validation

Concepción Varela-Neira Orcid Logo, Yogesh Dwivedi Orcid Logo, Zaira Camoiras-Rodriguez Orcid Logo

Internet Research

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Internet Research
ISSN: 1066-2243
Published: Emerald 2022
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Funders: This work is supported in part by Ministerio de Economía y Competitividad of Spain with the grant MINECO-17-ECO2016-76783-R.