Social media marketing in the digital age: empower consumers to win big?
Date first appeared online | 05/07/2023 |
DOI | 10.1108/apjml-09-2022-0784 |
Authors | Dwivedi Y. |
Journal Name | Asia Pacific Journal of Marketing and Logistics |
Volume | 36 |
Date first appeared online | 05/07/2023 |
DOI | 10.1108/apjml-09-2022-0784 |
Authors | Dwivedi Y. |
Journal Name | Asia Pacific Journal of Marketing and Logistics |
Volume | 36 |