No Cover Image

Journal article 261 views 897 downloads

Social media marketing in the digital age: empower consumers to win big?

Sajjaad Moedeen Orcid Logo, Eugene Cheng-Xi Aw Orcid Logo, Mohammad Alryalat, Garry Wei-Han Tan Orcid Logo, Tat-Huei Cham Orcid Logo, Keng-Boon Ooi, Yogesh Dwivedi Orcid Logo

Asia Pacific Journal of Marketing and Logistics

Swansea University Author: Yogesh Dwivedi Orcid Logo

Check full text

DOI (Published version): 10.1108/apjml-09-2022-0784

Published in: Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Published: Emerald
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa63699
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2023-06-25T10:06:16Z
last_indexed 2023-06-25T10:06:16Z
id cronfa63699
recordtype SURis
fullrecord <?xml version="1.0" encoding="utf-8"?><rfc1807 xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema"><bib-version>v2</bib-version><id>63699</id><entry>2023-06-25</entry><title>Social media marketing in the digital age: empower consumers to win big?</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2023-06-25</date><deptcode>BBU</deptcode><abstract/><type>Journal Article</type><journal>Asia Pacific Journal of Marketing and Logistics</journal><volume/><journalNumber/><paginationStart/><paginationEnd/><publisher>Emerald</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>1355-5855</issnPrint><issnElectronic/><keywords/><publishedDay>0</publishedDay><publishedMonth>0</publishedMonth><publishedYear>0</publishedYear><publishedDate>0001-01-01</publishedDate><doi>10.1108/apjml-09-2022-0784</doi><url>http://dx.doi.org/10.1108/apjml-09-2022-0784</url><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2023-09-21T15:30:44.2501538</lastEdited><Created>2023-06-25T11:03:04.0922680</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Sajjaad</firstname><surname>Moedeen</surname><orcid>0000-0002-0821-1799</orcid><order>1</order></author><author><firstname>Eugene Cheng-Xi</firstname><surname>Aw</surname><orcid>0000-0001-6712-1171</orcid><order>2</order></author><author><firstname>Mohammad</firstname><surname>Alryalat</surname><order>3</order></author><author><firstname>Garry Wei-Han</firstname><surname>Tan</surname><orcid>0000-0003-2974-2270</orcid><order>4</order></author><author><firstname>Tat-Huei</firstname><surname>Cham</surname><orcid>0000-0001-7636-5928</orcid><order>5</order></author><author><firstname>Keng-Boon</firstname><surname>Ooi</surname><order>6</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>7</order></author></authors><documents><document><filename>63699__27957__96c7c2ce846b4cfda8aacbe0ba3e088e.pdf</filename><originalFilename>APJML-Social media marketing.pdf</originalFilename><uploaded>2023-06-25T11:06:02.3525402</uploaded><type>Output</type><contentLength>235033</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><copyrightCorrect>true</copyrightCorrect><language>eng</language></document></documents><OutputDurs/></rfc1807>
spelling v2 63699 2023-06-25 Social media marketing in the digital age: empower consumers to win big? d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-06-25 BBU Journal Article Asia Pacific Journal of Marketing and Logistics Emerald 1355-5855 0 0 0 0001-01-01 10.1108/apjml-09-2022-0784 http://dx.doi.org/10.1108/apjml-09-2022-0784 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2023-09-21T15:30:44.2501538 2023-06-25T11:03:04.0922680 Faculty of Humanities and Social Sciences School of Management - Business Management Sajjaad Moedeen 0000-0002-0821-1799 1 Eugene Cheng-Xi Aw 0000-0001-6712-1171 2 Mohammad Alryalat 3 Garry Wei-Han Tan 0000-0003-2974-2270 4 Tat-Huei Cham 0000-0001-7636-5928 5 Keng-Boon Ooi 6 Yogesh Dwivedi 0000-0002-5547-9990 7 63699__27957__96c7c2ce846b4cfda8aacbe0ba3e088e.pdf APJML-Social media marketing.pdf 2023-06-25T11:06:02.3525402 Output 235033 application/pdf Accepted Manuscript true true eng
title Social media marketing in the digital age: empower consumers to win big?
spellingShingle Social media marketing in the digital age: empower consumers to win big?
Yogesh Dwivedi
title_short Social media marketing in the digital age: empower consumers to win big?
title_full Social media marketing in the digital age: empower consumers to win big?
title_fullStr Social media marketing in the digital age: empower consumers to win big?
title_full_unstemmed Social media marketing in the digital age: empower consumers to win big?
title_sort Social media marketing in the digital age: empower consumers to win big?
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Sajjaad Moedeen
Eugene Cheng-Xi Aw
Mohammad Alryalat
Garry Wei-Han Tan
Tat-Huei Cham
Keng-Boon Ooi
Yogesh Dwivedi
format Journal article
container_title Asia Pacific Journal of Marketing and Logistics
institution Swansea University
issn 1355-5855
doi_str_mv 10.1108/apjml-09-2022-0784
publisher Emerald
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://dx.doi.org/10.1108/apjml-09-2022-0784
document_store_str 1
active_str 0
published_date 0001-01-01T15:30:42Z
_version_ 1777657857841299456
score 11.017797

Similar Items