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Social media marketing: Comparative effect of advertisement sources / Mahmud Akhter Shareef; Bhasker Mukerji; Yogesh Dwivedi; Nripendra Rana; Rubina Islam

Journal of Retailing and Consumer Services

Swansea University Authors: Yogesh, Dwivedi, Nripendra, Rana

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa36570
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first_indexed 2017-11-03T14:17:36Z
last_indexed 2020-07-22T18:55:58Z
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spelling 2020-07-22T15:58:15.8374932 v2 36570 2017-11-03 Social media marketing: Comparative effect of advertisement sources d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false 2017-11-03 BBU Journal Article Journal of Retailing and Consumer Services 09696989 31 12 2017 2017-12-31 10.1016/j.jretconser.2017.11.001 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-07-22T15:58:15.8374932 2017-11-03T09:20:36.7123094 School of Management Business Mahmud Akhter Shareef 1 Bhasker Mukerji 2 Yogesh Dwivedi 0000-0002-5547-9990 3 Nripendra Rana 0000-0003-1105-8729 4 Rubina Islam 5 0036570-03112017093039.pdf MarketinginSocialMediaOctober272017RevisedFinal.pdf 2017-11-03T09:30:39.0970000 Output 649741 application/pdf Accepted Manuscript true 2019-05-08T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng
title Social media marketing: Comparative effect of advertisement sources
spellingShingle Social media marketing: Comparative effect of advertisement sources
Yogesh, Dwivedi
Nripendra, Rana
title_short Social media marketing: Comparative effect of advertisement sources
title_full Social media marketing: Comparative effect of advertisement sources
title_fullStr Social media marketing: Comparative effect of advertisement sources
title_full_unstemmed Social media marketing: Comparative effect of advertisement sources
title_sort Social media marketing: Comparative effect of advertisement sources
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
b00e18aa519cd578d4b242e376e70331
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi
b00e18aa519cd578d4b242e376e70331_***_Nripendra, Rana
author Yogesh, Dwivedi
Nripendra, Rana
author2 Mahmud Akhter Shareef
Bhasker Mukerji
Yogesh Dwivedi
Nripendra Rana
Rubina Islam
format Journal article
container_title Journal of Retailing and Consumer Services
publishDate 2017
institution Swansea University
issn 09696989
doi_str_mv 10.1016/j.jretconser.2017.11.001
college_str School of Management
hierarchytype
hierarchy_top_id schoolofmanagement
hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
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published_date 2017-12-31T03:55:50Z
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