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Social media marketing: Comparative effect of advertisement sources

Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh Dwivedi, Nripendra Rana Orcid Logo, Rubina Islam

Journal of Retailing and Consumer Services

Swansea University Authors: Yogesh Dwivedi, Nripendra Rana Orcid Logo

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DOI (Published version): 10.1016/j.jretconser.2017.11.001

Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa36570
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title Social media marketing: Comparative effect of advertisement sources
spellingShingle Social media marketing: Comparative effect of advertisement sources
Yogesh Dwivedi
Nripendra Rana
title_short Social media marketing: Comparative effect of advertisement sources
title_full Social media marketing: Comparative effect of advertisement sources
title_fullStr Social media marketing: Comparative effect of advertisement sources
title_full_unstemmed Social media marketing: Comparative effect of advertisement sources
title_sort Social media marketing: Comparative effect of advertisement sources
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
b00e18aa519cd578d4b242e376e70331
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
author Yogesh Dwivedi
Nripendra Rana
author2 Mahmud Akhter Shareef
Bhasker Mukerji
Yogesh Dwivedi
Nripendra Rana
Rubina Islam
format Journal article
container_title Journal of Retailing and Consumer Services
publishDate 2017
institution Swansea University
issn 09696989
doi_str_mv 10.1016/j.jretconser.2017.11.001
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2017-12-31T13:14:20Z
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