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Social Media in Marketing: A Review and Analysis of the Existing Literature

Ali Abdallah Alalwan, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo, Raed Algharabat

Telematics and Informatics

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.tele.2017.05.008

Published in: Telematics and Informatics
ISSN: 07365853
Published: 2017
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URI: https://cronfa.swan.ac.uk/Record/cronfa33941
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first_indexed 2017-05-26T05:06:49Z
last_indexed 2019-09-13T20:00:44Z
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title Social Media in Marketing: A Review and Analysis of the Existing Literature
spellingShingle Social Media in Marketing: A Review and Analysis of the Existing Literature
Nripendra Rana
Yogesh Dwivedi
title_short Social Media in Marketing: A Review and Analysis of the Existing Literature
title_full Social Media in Marketing: A Review and Analysis of the Existing Literature
title_fullStr Social Media in Marketing: A Review and Analysis of the Existing Literature
title_full_unstemmed Social Media in Marketing: A Review and Analysis of the Existing Literature
title_sort Social Media in Marketing: A Review and Analysis of the Existing Literature
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Nripendra Rana
Yogesh Dwivedi
author2 Ali Abdallah Alalwan
Nripendra Rana
Yogesh Dwivedi
Raed Algharabat
format Journal article
container_title Telematics and Informatics
publishDate 2017
institution Swansea University
issn 07365853
doi_str_mv 10.1016/j.tele.2017.05.008
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2017-12-31T03:42:05Z
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