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Social Media in Marketing: A Review and Analysis of the Existing Literature / Ali Abdallah Alalwan; Nripendra Rana; Yogesh Dwivedi; Raed Algharabat

Telematics and Informatics

Swansea University Authors: Nripendra, Rana, Yogesh, Dwivedi

Published in: Telematics and Informatics
ISSN: 07365853
Published: 2017
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa33941
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first_indexed 2017-05-26T05:06:49Z
last_indexed 2019-09-13T20:00:44Z
id cronfa33941
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title Social Media in Marketing: A Review and Analysis of the Existing Literature
spellingShingle Social Media in Marketing: A Review and Analysis of the Existing Literature
Nripendra, Rana
Yogesh, Dwivedi
title_short Social Media in Marketing: A Review and Analysis of the Existing Literature
title_full Social Media in Marketing: A Review and Analysis of the Existing Literature
title_fullStr Social Media in Marketing: A Review and Analysis of the Existing Literature
title_full_unstemmed Social Media in Marketing: A Review and Analysis of the Existing Literature
title_sort Social Media in Marketing: A Review and Analysis of the Existing Literature
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra, Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi
author Nripendra, Rana
Yogesh, Dwivedi
author2 Ali Abdallah Alalwan
Nripendra Rana
Yogesh Dwivedi
Raed Algharabat
format Journal article
container_title Telematics and Informatics
publishDate 2017
institution Swansea University
issn 07365853
doi_str_mv 10.1016/j.tele.2017.05.008
college_str School of Management
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hierarchy_top_title School of Management
hierarchy_parent_id schoolofmanagement
hierarchy_parent_title School of Management
department_str Business{{{_:::_}}}School of Management{{{_:::_}}}Business
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published_date 2017-12-31T03:53:03Z
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