Journal article 4532 views 2450 downloads
Social Media in Marketing: A Review and Analysis of the Existing Literature
Telematics and Informatics
Swansea University Authors: Nripendra Rana , Yogesh Dwivedi
DOI (Published version): 10.1016/j.tele.2017.05.008
Abstract
Social Media in Marketing: A Review and Analysis of the Existing Literature
Published in: | Telematics and Informatics |
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ISSN: | 07365853 |
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2017
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URI: | https://cronfa.swan.ac.uk/Record/cronfa33941 |
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2019-09-13T20:00:44Z |
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title |
Social Media in Marketing: A Review and Analysis of the Existing Literature |
spellingShingle |
Social Media in Marketing: A Review and Analysis of the Existing Literature Nripendra Rana Yogesh Dwivedi |
title_short |
Social Media in Marketing: A Review and Analysis of the Existing Literature |
title_full |
Social Media in Marketing: A Review and Analysis of the Existing Literature |
title_fullStr |
Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Social Media in Marketing: A Review and Analysis of the Existing Literature |
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Nripendra Rana Yogesh Dwivedi |
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Ali Abdallah Alalwan Nripendra Rana Yogesh Dwivedi Raed Algharabat |
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Telematics and Informatics |
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