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Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research / Banita Lal, Elvira Ismagilova, Yogesh Dwivedi, Shirumisha Kwayu
Digital and Social Media Marketing, Pages: 3 - 17
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1007/978-3-030-24374-6_1
Abstract
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
| Published in: | Digital and Social Media Marketing |
|---|---|
| ISBN: | 9783030243739 9783030243746 |
| ISSN: | 2522-5006 2522-5014 |
| Published: |
Cham
Springer International Publishing
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa53931 |
| Tags: |
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| Keywords: |
Social media marketing, Return on investment, ROI, Literature review, SMM |
|---|---|
| College: |
School of Management |
| Start Page: |
3 |
| End Page: |
17 |