Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
| Date first appeared online | 07/05/2020 |
| DOI | 10.1007/978-3-030-47595-6_12 |
| Authors | Ismagilova E., Dwivedi Y. |
| Journal Name | Advances in Digital Marketing and eCommerce |
| Volume |