Book chapter 183 views
Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research / Elvira Ismagilova, Yogesh Dwivedi, Nripendra Rana
Advances in Digital Marketing and eCommerce, Pages: 91 - 98
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1007/978-3-030-47595-6_12
Abstract
Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
| Published in: | Advances in Digital Marketing and eCommerce |
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| ISBN: | 9783030475949 9783030475956 |
| ISSN: | 2198-7246 2198-7254 |
| Published: |
Cham
Springer International Publishing
2020
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54193 |
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| Start Page: |
91 |
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| End Page: |
98 |