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Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research / Elvira Ismagilova, Yogesh Dwivedi, Nripendra Rana

Advances in Digital Marketing and eCommerce, Pages: 91 - 98

Swansea University Author: Yogesh Dwivedi

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Published in: Advances in Digital Marketing and eCommerce
ISBN: 9783030475949 9783030475956
ISSN: 2198-7246 2198-7254
Published: Cham Springer International Publishing 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54193
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Start Page: 91
End Page: 98