No Cover Image

Book chapter 199 views

Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Nripendra Rana

Advances in Digital Marketing and eCommerce, Pages: 91 - 98

Swansea University Author: Yogesh Dwivedi Orcid Logo

Full text not available from this repository: check for access using links below.

Published in: Advances in Digital Marketing and eCommerce
ISBN: 9783030475949 9783030475956
ISSN: 2198-7246 2198-7254
Published: Cham Springer International Publishing 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54193
Tags: Add Tag
No Tags, Be the first to tag this record!
first_indexed 2020-05-10T03:27:37Z
last_indexed 2020-09-17T03:17:49Z
id cronfa54193
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2020-05-09T22:55:00.2178623</datestamp><bib-version>v2</bib-version><id>54193</id><entry>2020-05-09</entry><title>Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><ORCID>0000-0002-5547-9990</ORCID><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2020-05-09</date><deptcode>BBU</deptcode><abstract/><type>Book chapter</type><journal>Advances in Digital Marketing and eCommerce</journal><paginationStart>91</paginationStart><paginationEnd>98</paginationEnd><publisher>Springer International Publishing</publisher><placeOfPublication>Cham</placeOfPublication><isbnPrint>9783030475949</isbnPrint><isbnElectronic>9783030475956</isbnElectronic><issnPrint>2198-7246</issnPrint><issnElectronic>2198-7254</issnElectronic><keywords/><publishedDay>7</publishedDay><publishedMonth>5</publishedMonth><publishedYear>2020</publishedYear><publishedDate>2020-05-07</publishedDate><doi>10.1007/978-3-030-47595-6_12</doi><url>http://dx.doi.org/10.1007/978-3-030-47595-6_12</url><notes/><college>COLLEGE NANME</college><department>Business</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>BBU</DepartmentCode><institution>Swansea University</institution><apcterm/><lastEdited>2020-05-09T22:55:00.2178623</lastEdited><Created>2020-05-09T22:55:00.2178623</Created><authors><author><firstname>Elvira</firstname><surname>Ismagilova</surname><order>1</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><orcid>0000-0002-5547-9990</orcid><order>2</order></author><author><firstname>Nripendra</firstname><surname>Rana</surname><order>3</order></author></authors><documents/><OutputDurs/></rfc1807>
spelling 2020-05-09T22:55:00.2178623 v2 54193 2020-05-09 Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2020-05-09 BBU Book chapter Advances in Digital Marketing and eCommerce 91 98 Springer International Publishing Cham 9783030475949 9783030475956 2198-7246 2198-7254 7 5 2020 2020-05-07 10.1007/978-3-030-47595-6_12 http://dx.doi.org/10.1007/978-3-030-47595-6_12 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-05-09T22:55:00.2178623 2020-05-09T22:55:00.2178623 Elvira Ismagilova 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Nripendra Rana 3
title Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
spellingShingle Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
Yogesh, Dwivedi
title_short Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_full Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_fullStr Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_full_unstemmed Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_sort Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh, Dwivedi_***_0000-0002-5547-9990
author Yogesh, Dwivedi
author2 Elvira Ismagilova
Yogesh Dwivedi
Nripendra Rana
format Book chapter
container_title Advances in Digital Marketing and eCommerce
container_start_page 91
publishDate 2020
institution Swansea University
isbn 9783030475949
9783030475956
issn 2198-7246
2198-7254
doi_str_mv 10.1007/978-3-030-47595-6_12
publisher Springer International Publishing
url http://dx.doi.org/10.1007/978-3-030-47595-6_12
document_store_str 0
active_str 0
published_date 2020-05-07T04:19:17Z
_version_ 1722717629491183616
score 10.852431