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Conference Paper/Proceeding/Abstract 311 views 2 downloads

Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Nripendra Rana

Advances in Digital Marketing and eCommerce, Pages: 91 - 98

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Advances in Digital Marketing and eCommerce
ISBN: 9783030475949 9783030475956
ISSN: 2198-7246 2198-7254
Published: Cham Springer International Publishing 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa54193
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first_indexed 2020-05-10T03:27:37Z
last_indexed 2020-09-17T03:17:49Z
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spelling v2 54193 2020-05-09 Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2020-05-09 BBU Conference Paper/Proceeding/Abstract Advances in Digital Marketing and eCommerce 91 98 Springer International Publishing Cham 9783030475949 9783030475956 2198-7246 2198-7254 Interactive marketing; Unanticipated consequences; Literature review 7 5 2020 2020-05-07 10.1007/978-3-030-47595-6_12 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T11:21:11.8538482 2020-05-09T22:55:00.2178623 School of Management Business Elvira Ismagilova 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Nripendra Rana 3 54193__17208__9caabaa3665b4bb9ba94077a1d1f8d29.pdf DMEC2020-Unanticipated consequences.pdf 2020-05-09T23:00:50.7451403 Output 125976 application/pdf Accepted Manuscript true true eng
title Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
spellingShingle Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
Yogesh Dwivedi
title_short Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_full Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_fullStr Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_full_unstemmed Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
title_sort Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Elvira Ismagilova
Yogesh Dwivedi
Nripendra Rana
format Conference Paper/Proceeding/Abstract
container_title Advances in Digital Marketing and eCommerce
container_start_page 91
publishDate 2020
institution Swansea University
isbn 9783030475949
9783030475956
issn 2198-7246
2198-7254
doi_str_mv 10.1007/978-3-030-47595-6_12
publisher Springer International Publishing
college_str School of Management
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published_date 2020-05-07T11:21:10Z
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