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Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
Ellie Ismagilova 
,
Yogesh Dwivedi,
Elvira Ismagilova,
Nripendra P. Rana,
Ramakrishnan Raman
,
Yogesh Dwivedi,
Elvira Ismagilova,
Nripendra P. Rana,
Ramakrishnan Raman
Information Systems Frontiers, Volume: 25
Swansea University Authors:
Ellie Ismagilova , Yogesh Dwivedi
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©The Author(s) 2021. This article is licensed under a Creative Commons Attribution 4.0 International License
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DOI (Published version): 10.1007/s10796-021-10106-y
Abstract
Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
| Published in: | Information Systems Frontiers |
|---|---|
| ISSN: | 1387-3326 1572-9419 |
| Published: |
Springer Science and Business Media LLC
2021
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa55991 |
| Keywords: |
Business-to-business; Digital transformation; Information systems; Literature review; Marketing; Social media |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |