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Book chapter 1115 views 1736 downloads

Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research

Banita Lal, Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Shirumisha Kwayu

Digital and Social Media Marketing, Pages: 3 - 17

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-030-24374-6_1

Published in: Digital and Social Media Marketing
ISBN: 9783030243739 9783030243746
ISSN: 2522-5006 2522-5014
Published: Cham Springer International Publishing 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa53931
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first_indexed 2020-04-11T04:10:11Z
last_indexed 2021-12-09T04:09:59Z
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title Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
spellingShingle Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
Yogesh Dwivedi
title_short Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_full Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_fullStr Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_full_unstemmed Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
title_sort Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Banita Lal
Elvira Ismagilova
Yogesh Dwivedi
Shirumisha Kwayu
format Book chapter
container_title Digital and Social Media Marketing
container_start_page 3
publishDate 2019
institution Swansea University
isbn 9783030243739
9783030243746
issn 2522-5006
2522-5014
doi_str_mv 10.1007/978-3-030-24374-6_1
publisher Springer International Publishing
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2019-11-12T04:07:10Z
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