Journal article 1078 views
Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
Rhiannon Lewis,
Antje Cockrill
International Journal of Information Management, Volume: 22
Swansea University Author: Antje Cockrill
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DOI (Published version): 10.1016/S0268-4012(02)00005-1
Abstract
This project explores the e-commerce usage of 25 small and micro retail companies in Wales. Based on the Connectivity Indicator and E-commerce Adoption Model, the level of e-commerce usage was established. Furthermore, an evaluation of the startegies employed was conducted, which examine if these bu...
| Published in: | International Journal of Information Management |
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| ISSN: | 0268-4012 |
| Published: |
2002
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15476 |
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| Abstract: |
This project explores the e-commerce usage of 25 small and micro retail companies in Wales. Based on the Connectivity Indicator and E-commerce Adoption Model, the level of e-commerce usage was established. Furthermore, an evaluation of the startegies employed was conducted, which examine if these businesses, through their use of e-commerce, are focusing on global, local or other markets. This research only included retailers who are new channel experimenters, i.e. companies augmenting their main business with experimental electronic commerce. The focus of the project was on transactional e-commerce as this is a growth area. The conclusion was that some of the companies fail to use the the opportunities that e-commerce offers, which in turn may lead to future job losses and revenue losses due to e-commerce competition from abroad. Therealso appears to be a conflict between business structures aimed at supplying local markets and attempts of reaching global markets with inadequate means. |
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| Keywords: |
E-commerce; Small-and medium sized Companies, Wales |
| College: |
Faculty of Humanities and Social Sciences |
| End Page: |
209 |