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Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales

Rhiannon Lewis, Antje Cockrill

International Journal of Information Management, Volume: 22

Swansea University Author: Antje Cockrill

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DOI (Published version): 10.1016/S0268-4012(02)00005-1

Abstract

This project explores the e-commerce usage of 25 small and micro retail companies in Wales. Based on the Connectivity Indicator and E-commerce Adoption Model, the level of e-commerce usage was established. Furthermore, an evaluation of the startegies employed was conducted, which examine if these bu...

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Published in: International Journal of Information Management
ISSN: 0268-4012
Published: 2002
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URI: https://cronfa.swan.ac.uk/Record/cronfa15476
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first_indexed 2013-08-22T01:57:53Z
last_indexed 2018-02-09T04:47:23Z
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spelling 2013-08-15T12:40:15.0070113 v2 15476 2013-08-15 Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2013-08-15 BBU This project explores the e-commerce usage of 25 small and micro retail companies in Wales. Based on the Connectivity Indicator and E-commerce Adoption Model, the level of e-commerce usage was established. Furthermore, an evaluation of the startegies employed was conducted, which examine if these businesses, through their use of e-commerce, are focusing on global, local or other markets. This research only included retailers who are new channel experimenters, i.e. companies augmenting their main business with experimental electronic commerce. The focus of the project was on transactional e-commerce as this is a growth area. The conclusion was that some of the companies fail to use the the opportunities that e-commerce offers, which in turn may lead to future job losses and revenue losses due to e-commerce competition from abroad. Therealso appears to be a conflict between business structures aimed at supplying local markets and attempts of reaching global markets with inadequate means. Journal Article International Journal of Information Management 22 209 0268-4012 E-commerce; Small-and medium sized Companies, Wales 31 12 2002 2002-12-31 10.1016/S0268-4012(02)00005-1 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-08-15T12:40:15.0070113 2013-08-15T12:38:07.1300307 Faculty of Humanities and Social Sciences School of Management - Business Management Rhiannon Lewis 1 Antje Cockrill 2
title Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
spellingShingle Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
Antje Cockrill
title_short Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
title_full Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
title_fullStr Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
title_full_unstemmed Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
title_sort Going Global-Remaining Local: The Impact of E-Commerce on Small Retail Firms in Wales
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Rhiannon Lewis
Antje Cockrill
format Journal article
container_title International Journal of Information Management
container_volume 22
publishDate 2002
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/S0268-4012(02)00005-1
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description This project explores the e-commerce usage of 25 small and micro retail companies in Wales. Based on the Connectivity Indicator and E-commerce Adoption Model, the level of e-commerce usage was established. Furthermore, an evaluation of the startegies employed was conducted, which examine if these businesses, through their use of e-commerce, are focusing on global, local or other markets. This research only included retailers who are new channel experimenters, i.e. companies augmenting their main business with experimental electronic commerce. The focus of the project was on transactional e-commerce as this is a growth area. The conclusion was that some of the companies fail to use the the opportunities that e-commerce offers, which in turn may lead to future job losses and revenue losses due to e-commerce competition from abroad. Therealso appears to be a conflict between business structures aimed at supplying local markets and attempts of reaching global markets with inadequate means.
published_date 2002-12-31T03:17:37Z
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score 11.012678

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