Conference Paper/Proceeding/Abstract 469 views
Actual Pricing and Perceived Price Fairness in the DVD Market
Antje Cockrill,
Mark Goode
Academy of Marketing Annual Conference
Swansea University Author: Antje Cockrill
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Abstract
Actual Pricing and Perceived Price Fairness in the DVD Market
| Published in: | Academy of Marketing Annual Conference |
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| ISSN: | 978--1-84 600--0317 |
| Published: |
2010
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15493 |
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| Item Description: |
Conference held in Coventry, 6-8th July 2010 |
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| Keywords: |
Pricing, DVDs, Price Fairness, Price Decay |
| College: |
Faculty of Humanities and Social Sciences |