Conference Paper/Proceeding/Abstract 861 views
Bluetooth Advertising: What is its Potential as a Marketing Tool?
Antje Cockrill,
Mark Goode
17th Recent Advances in Retailing & Services Science Conference
Swansea University Author: Antje Cockrill
Abstract
Bluetooth Advertising: What is its Potential as a Marketing Tool?
| Published in: | 17th Recent Advances in Retailing & Services Science Conference |
|---|---|
| Published: |
2010
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15494 |
| Item Description: |
Conference held 2-5th July 2010 in Istanbul, Turkey. |
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| Keywords: |
Advertising, Bluetooth. Mobile Marketing |
| College: |
Faculty of Humanities and Social Sciences |
| End Page: |
47 |