Journal article 730 views
A Comparative Study of Marketing Management in British and German University Libraries
Antje Cockrill
Library and Information Research News, Volume: 18, Issue: 61
Swansea University Author: Antje Cockrill
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Abstract
A Comparative Study of Marketing Management in British and German University Libraries
| Published in: | Library and Information Research News |
|---|---|
| ISSN: | 0141-6561 |
| Published: |
1994
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15545 |
| Keywords: |
Libraries, Marketing, UK, Germany |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
61 |
| End Page: |
30 |