Conference Paper/Proceeding/Abstract 710 views
Changing Trends in the Advertising Industry
Antje Cockrill,
Mark Goode,
Sharukh Feroz
Marketing Fields Forever: Academy of Marketing Annual Conference 2011
Swansea University Author: Antje Cockrill
Abstract
Changing Trends in the Advertising Industry
| Published in: | Marketing Fields Forever: Academy of Marketing Annual Conference 2011 |
|---|---|
| Published: |
2011
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa15496 |
| Item Description: |
Conference held on 5-7th July, 2011 in Liverpool. |
|---|---|
| Keywords: |
Advertising, Trends, Scenarios |
| College: |
Faculty of Humanities and Social Sciences |