Conference Paper/Proceeding/Abstract 357 views
Changing Trends in the Advertising Industry
Antje Cockrill,
Mark Goode,
Sharukh Feroz
Marketing Fields Forever: Academy of Marketing Annual Conference 2011
Swansea University Author: Antje Cockrill
Abstract
Changing Trends in the Advertising Industry
| Published in: | Marketing Fields Forever: Academy of Marketing Annual Conference 2011 |
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| Published: |
2011
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15496 |
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| Item Description: |
Conference held on 5-7th July, 2011 in Liverpool. |
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| Keywords: |
Advertising, Trends, Scenarios |
| College: |
Faculty of Humanities and Social Sciences |