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Conference Paper/Proceeding/Abstract 457 views

Bluetooth Advertising: What is its Potential as a Marketing Tool?

Antje Cockrill, Mark Goode

17th Recent Advances in Retailing & Services Science Conference

Swansea University Author: Antje Cockrill

Published in: 17th Recent Advances in Retailing & Services Science Conference
Published: 2010
URI: https://cronfa.swan.ac.uk/Record/cronfa15494
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first_indexed 2013-08-22T01:57:55Z
last_indexed 2018-02-09T04:47:25Z
id cronfa15494
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spelling 2013-08-15T19:12:04.2599255 v2 15494 2013-08-15 Bluetooth Advertising: What is its Potential as a Marketing Tool? 9470d0b291ef0d2c4dc6b1cd40a0bd2f Antje Cockrill Antje Cockrill true false 2013-08-15 BBU Conference Paper/Proceeding/Abstract 17th Recent Advances in Retailing & Services Science Conference 47 Advertising, Bluetooth. Mobile Marketing 31 12 2010 2010-12-31 Conference held 2-5th July 2010 in Istanbul, Turkey. COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-08-15T19:12:04.2599255 2013-08-15T19:10:57.9663643 Faculty of Humanities and Social Sciences School of Management - Business Management Antje Cockrill 1 Mark Goode 2
title Bluetooth Advertising: What is its Potential as a Marketing Tool?
spellingShingle Bluetooth Advertising: What is its Potential as a Marketing Tool?
Antje Cockrill
title_short Bluetooth Advertising: What is its Potential as a Marketing Tool?
title_full Bluetooth Advertising: What is its Potential as a Marketing Tool?
title_fullStr Bluetooth Advertising: What is its Potential as a Marketing Tool?
title_full_unstemmed Bluetooth Advertising: What is its Potential as a Marketing Tool?
title_sort Bluetooth Advertising: What is its Potential as a Marketing Tool?
author_id_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f
author_id_fullname_str_mv 9470d0b291ef0d2c4dc6b1cd40a0bd2f_***_Antje Cockrill
author Antje Cockrill
author2 Antje Cockrill
Mark Goode
format Conference Paper/Proceeding/Abstract
container_title 17th Recent Advances in Retailing & Services Science Conference
publishDate 2010
institution Swansea University
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2010-12-31T03:17:38Z
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score 11.036706

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