Conference Paper/Proceeding/Abstract 857 views
Determinants of Customer Loyalty in the UK Mobile Phone Market
Antje Cockrill,
Huw Owen
Marketing: Catching the Technology Wave. Academy of Marketing Conference
Swansea University Author: Antje Cockrill
Abstract
Determinants of Customer Loyalty in the UK Mobile Phone Market
| Published in: | Marketing: Catching the Technology Wave. Academy of Marketing Conference |
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| Published: |
2012
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15512 |
| Item Description: |
Conference held in Southamption, 2-5 July 2012. |
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| Keywords: |
Customer Loyalty, Mobile Phones, UK |
| College: |
Faculty of Humanities and Social Sciences |