Conference Paper/Proceeding/Abstract 263 views
The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
Antje Cockrill,
Natalie K.R Counsell,
Peter Stokes
15th Biennial Academy of Marketing Science World Marketing Congress
Swansea University Author: Antje Cockrill
Abstract
The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
| Published in: | 15th Biennial Academy of Marketing Science World Marketing Congress |
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| Published: |
2011
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15513 |
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| Item Description: |
Conference held in Reims, France, 19-23 July 2011. |
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| Keywords: |
Servicescape, Counterfeit products, Qualitative Research |
| College: |
Faculty of Humanities and Social Sciences |