Conference Paper/Proceeding/Abstract 338 views
Respondent-Defined Scale Length: A Means of Overcoming Response Style Contamination
Elisa Chami-Castaldi,
Nina Reynolds,
Antje Cockrill
Australia and New Zealand Academy of Marketing Conference
Swansea University Author: Antje Cockrill
Abstract
Respondent-Defined Scale Length: A Means of Overcoming Response Style Contamination
| Published in: | Australia and New Zealand Academy of Marketing Conference |
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| Published: |
2006
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15554 |
| Item Description: |
Conference held in Brisbane, Australia, 3-6 July 2006. |
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| Keywords: |
Methodology, Scale Development, Response Styles |
| College: |
Faculty of Humanities and Social Sciences |