Journal article 443 views
Management framework guiding strategic thinking in rapidly changing markets
David W Cravens,
Nigel Piercy,
Artur Baldauf
Journal of Marketing Management, Volume: 25, Issue: 1-2, Pages: 31 - 49
Swansea University Author: Nigel Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/026725709X410025
Abstract
Management framework guiding strategic thinking in rapidly changing markets
| Published in: | Journal of Marketing Management |
|---|---|
| ISSN: | 0267-257X 1472-1376 |
| Published: |
2009
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15859 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1-2 |
| Start Page: |
31 |
| End Page: |
49 |