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Market-Led Strategic Change: Transforming the Process of Going to Market
Nigel Piercy
4
Swansea University Author: Nigel Piercy
Abstract
Market-Led Strategic Change: Transforming the Process of Going to Market
| Published in: | 4 |
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| Published: |
Oxford
Butterworth-Heinemann/Routledge
2009
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15851 |
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| College: |
Faculty of Humanities and Social Sciences |
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