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Market-Led Strategic Change: Transforming the Process of Going to Market

Nigel Piercy

4

Swansea University Author: Nigel Piercy

Published in: 4
Published: Oxford Butterworth-Heinemann/Routledge 2009
URI: https://cronfa.swan.ac.uk/Record/cronfa15851
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first_indexed 2013-09-26T11:45:17Z
last_indexed 2018-02-09T04:48:02Z
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spelling 2013-09-19T10:14:07.3991297 v2 15851 2013-09-10 Market-Led Strategic Change: Transforming the Process of Going to Market df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 BBU Book 4 Butterworth-Heinemann/Routledge Oxford 31 12 2009 2009-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-19T10:14:07.3991297 2013-09-10T09:55:11.4576397 Faculty of Humanities and Social Sciences School of Management - Business Management Nigel Piercy 1
title Market-Led Strategic Change: Transforming the Process of Going to Market
spellingShingle Market-Led Strategic Change: Transforming the Process of Going to Market
Nigel Piercy
title_short Market-Led Strategic Change: Transforming the Process of Going to Market
title_full Market-Led Strategic Change: Transforming the Process of Going to Market
title_fullStr Market-Led Strategic Change: Transforming the Process of Going to Market
title_full_unstemmed Market-Led Strategic Change: Transforming the Process of Going to Market
title_sort Market-Led Strategic Change: Transforming the Process of Going to Market
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 Nigel Piercy
format Book
container_title 4
publishDate 2009
institution Swansea University
publisher Butterworth-Heinemann/Routledge
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2009-12-31T03:18:04Z
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score 11.012678

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