Journal article 1178 views
Marketing out of recession: recovery is coming, but things will never be the same again
Nigel Piercy,
David W Cravens,
Nikala Lane
The Marketing Review, Volume: 10
Swansea University Authors: Nigel Piercy, Nikala Lane
Abstract
Marketing out of recession: recovery is coming, but things will never be the same again
| Published in: | The Marketing Review |
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| Published: |
2010
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15876 |
| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
21 |