Journal article 683 views
Thinking strategically about pricing decisions
Nigel Piercy,
David W. Cravens,
Nikala Lane
Journal of Business Strategy, Volume: 31, Issue: 5, Pages: 38 - 48
Swansea University Authors: Nigel Piercy, Nikala Lane
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1108/02756661011076309
Abstract
Thinking strategically about pricing decisions
| Published in: | Journal of Business Strategy |
|---|---|
| ISSN: | 0275-6668 |
| Published: |
2010
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15877 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5 |
| Start Page: |
38 |
| End Page: |
48 |