Journal article 530 views
Exploring consumer adoption of proximity mobile payments / Emma Slade; Michael Williams; Yogesh Dwivedi; Niall Piercy
Journal of Strategic Marketing, Volume: 23, Issue: 3, Pages: 209 - 223
Swansea University Author: Slade, Emma
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DOI (Published version): 10.1080/0965254X.2014.914075
Exploring consumer adoption of proximity mobile payments
|Published in:||Journal of Strategic Marketing|
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Mobile payments; NFC; adoption; UTAUT2; trust; risk
School of Management