Journal article 16595 views
Exploring consumer adoption of proximity mobile payments
Emma Slade,
Michael Williams,
Yogesh Dwivedi,
Niall Piercy
Journal of Strategic Marketing, Volume: 23, Issue: 3, Pages: 209 - 223
Swansea University Author: Michael Williams
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DOI (Published version): 10.1080/0965254X.2014.914075
Abstract
Exploring consumer adoption of proximity mobile payments
| Published in: | Journal of Strategic Marketing |
|---|---|
| Published: |
2015
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa26016 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
3 |
| Start Page: |
209 |
| End Page: |
223 |