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Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations

Kawaljeet Kaur Kapoor, Yogesh Dwivedi Orcid Logo, Michael Williams

The Marketing Review, Volume: 14, Issue: 4, Pages: 405 - 428

Swansea University Authors: Yogesh Dwivedi Orcid Logo, Michael Williams

DOI (Published version): 10.1362/146934714X14185702841361

Published in: The Marketing Review
Published: 2014
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Item Description: This is the preprint (pre peer-review) version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Marketing Review, 14 (4) pp 405-428, doi: 10.1362/146934714X14185702841361
College: Faculty of Humanities and Social Sciences
Issue: 4
Start Page: 405
End Page: 428