Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity
| Date first appeared online | |
| DOI | 10.1080/0267257X.2015.1061039 |
| Authors | Zhao A. |
| Journal Name | Journal of Marketing Management |
| Volume | 31 |
| Date first appeared online | |
| DOI | 10.1080/0267257X.2015.1061039 |
| Authors | Zhao A. |
| Journal Name | Journal of Marketing Management |
| Volume | 31 |